Webinar | Does It Ever Stop? Balancing Technology Innovation with Change Fatigue

November 4, 2026

1:00PM | EST

The pressure to modernize has never been higher, and neither has the exhaustion of the staff being asked to absorb it. What may surprise you is that it's less about willingness to change and more about how much change people can hold at once. This is called change saturation. This tension shows up most often with technology. Every new platform, integration, and AI tool arrives with pressure to act now. Reacting to everything is itself exhausting, and standing still isn't an option either. This session offers ideas on how to leverage new technology and manage change saturation before it turns into staff burnout and cost escalation. We'll cover how to evaluate technology investments, why not every decision deserves the same urgency, and how to balance innovation with consistency.

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Join the Association Tech Expert Series on Wednesday, November 4th at 1:00 PM ET as Rebecca Achurch, FASAE, PgMP, PMP, CSM, AAiP, CAE, Chief Executive Officer of Achurch Consulting, explores these ideas and helps association executives feel better equipped to manage constant change.

You’ll learn how to:

Recognize signs of change saturation on a team or across an organization, before it turns into staff burnout and rising costs.

Understand an approach to evaluating technology investments

Determine which decisions are urgent and which only feel urgent, and how to balance innovation with consistency.

Identify practical steps to take back to your organization to manage constant change with more confidence.

This webinar is eligible for one (1) CAE credit.

Our Panelists:

Rebecca Achurch, FASAE, PgMP, CSM, AAiP, CAE
CEO, Achurch Consulting