Webinar | Don't Chase Sponsors...
Align with Them: Connecting Association Relevance with Corporate Sponsor Priorities

1 hour

Corporate sponsors are evolving—and so are their priorities. From workforce development to community impact and thought leadership, companies are investing in sponsorship initiatives that reflect their values and business goals. For associations, understanding these trends is no longer optional—it's essential to remaining relevant and competitive. In this webinar, we’ll explore what corporate sponsors are actually funding right now, and why it matters for your association. You'll also learn how to translate this knowledge into compelling sponsorship opportunities that go beyond basic sponsorship elements. Stand out, connect with purpose, and drive new non-dues revenue by speaking your sponsors' language and rethinking your sponsorship strategy.

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Comments

Watch the Association Tech Expert Series as corporate sponsorship authority Lori Zoss Kraska, MBA, CFRE, Founder/CEO of Growth Owl, LLC and author of The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization presents on how associations can better align with the priorities of corporate sponsors and provide compelling sponsorship opportunities.

What You’ll Learn:

Discover the current priorities driving corporate sponsorship and how aligning with these values can position your association as a relevant, strategic partner.
Learn how to craft sponsorship opportunities that go far beyond traditional offerings by showcasing your association’s mission-aligned impact and thought leadership.
Come away with ideas on how existing association programming and educational initiatives can be positioned for corporate sponsorship.

Presenter

speaker

Webinar | Don't Chase Sponsors... Align with Them: Connecting Association Relevance with Corporate Sponsor Priorities

Presenter

Lori Zoss Kraska, MBA, CFRE Founder/CEO, Growth Owl, LLC

Webinar | Don't Chase Sponsors...
Align with Them: Connecting Association Relevance with Corporate Sponsor Priorities

Lori Zoss Kraska, MBA, CFRE
Founder/CEO,
Growth Owl, LLC