Access Recording

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Join the Association Tech Experts Series as our panel discusses the topic “How the Competitive Landscape has Changed for Associations and What to Do About It” and come away with new tips and insights to help you strengthen your association’s position against the competition.

What Will Be Discussed:

  • Why competition has increased for associations

  • The value sponsors and members find in alternatives to associations

  • The advantages associations should be capitalizing on and promoting

  • How associations can successfully navigate these challenges


Meet our Panel:


Mary Augsburger, Esq.
Chief Executive Officer,
Ohio State Bar Association


Mary Byers, CAE, CSP
Author of Race for Relevance: 5 Radical Changes for Associations


Tina DeNeen, EdD
Associate Executive Director,
American Association of Collegiate Registrars and Admissions Officers 


Bruce Rosenthal
Corporate Partnership & Sponsorship Consultant,
Bruce Rosenthal Associates, LLC