Webinar | How the Competitive Landscape has Changed for Associations and What to Do About It

1 hour

Gone are the days for many associations when they had members join from a sense of duty or professional responsibility. Today the competition is fierce for the time and attention of potential members, and it’s not always coming from where you think. In this session, our panel will examine why competition has increased, how this is impacting organizations, and the kinds of changes- technology or otherwise- associations are making in response. They’ll also discuss the value of a competitive analysis and taking a closer look at why sponsors and members are choosing the competition over your association.

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Join the Association Tech Experts Series as our panel discusses the topic “How the Competitive Landscape has Changed for Associations and What to Do About It” and come away with new tips and insights to help you strengthen your association’s position against the competition.

What Will Be Discussed:

Why competition has increased for associations
The value sponsors and members find in alternatives to associations
The advantages associations should be capitalizing on and promoting
How associations can successfully navigate these challenges

Meet our Panel:

speaker

Mary Augsburger, Esq.
Chief Executive Officer,
Ohio State Bar Association

speaker

Mary Byers, CAE, CSP
Author of Race for Relevance: 5 Radical Changes for Associations

speaker

Tina DeNeen, EdD
Associate Executive Director,
American Association of Collegiate Registrars and Admissions Officers

speaker

Webinar | How the Competitive Landscape has Changed for Associations and What to Do About It

Meet our Panel:

Mary Augsburger, Esq. Chief Executive Officer, Ohio State Bar Association

Mary Byers, CAE, CSP Author of Race for Relevance: 5 Radical Changes for Associations

Tina DeNeen, EdD Associate Executive Director, American Association of Collegiate Registrars and Admissions Officers

Bruce Rosenthal Corporate Partnership & Sponsorship Consultant, Bruce Rosenthal Associates, LLC

Mary Augsburger, Esq.
Chief Executive Officer,
Ohio State Bar Association

Mary Byers, CAE, CSP
Author of Race for Relevance: 5 Radical Changes for Associations

Tina DeNeen, EdD
Associate Executive Director,
American Association of Collegiate Registrars and Admissions Officers

Bruce Rosenthal
Corporate Partnership & Sponsorship Consultant,
Bruce Rosenthal Associates, LLC