In this session, we’ll explore how leading associations are moving from disconnected efforts to a unified, converged model — where content, marketing, and data work together as one system. You’ll learn how to rethink your structure, align your teams, and create a content ecosystem that meets your audience where they are. We’ll also show how this strategy comes to life in practice and what tools can support a more connected, data-informed approach to engagement. If your content feels fragmented or your results aren’t matching your effort, this session will give you a clearer path forward.
Join the Association Tech Expert Series on Wednesday, June 17th at 1:00 PM ET as Michelle Jackson and Janet Celosia of BackPocket Agency present on “From Silos to System: How Associations Can Converge Content, Marketing, and Data.”
What you’ll learn about:
-
Identify where “church and state” separation is creating friction across your member journey and is limiting engagement.
-
Understand how zero-click behavior, AI, and fragmented discovery require a more connected approach.
-
Outline how to align content, marketing, and data into a unified system that builds trust and drives results.
-
Explore practical ways to activate a connected content ecosystem using an association engagement platform.
This webinar is eligible for one (1) CAE credit. 
Speakers
Michelle Jackson
Chief Strategy Officer,
BackPocket Agency
Janet Celosia
Vice President, Marketing Strategy,
BackPocket Agency
