Access Recording

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Join the Association Tech Experts Series as Wes Trochlil of Effective Database Management presents on “Turning Data into Actionable Information.” Wes will share insights on assessments and exercises that can help identify and manage data and how to better leverage data to improve marketing and member engagement. 

What you’ll learn about:

  • A simple self-assessment to determine how well your organization is currently managing data
  • A “data channels” exercise that will help you identify all of the data in your organization
  • Gain ideas from how two associations are using their data to improve marketing efforts and better measure member engagement 



Meet the Presenters


Wes Trochlil
Effective Database Management


Erin Lemons
Vice President, Marketing
Fonteva & Protech