Webinar | Turning Data into Actionable Information

1 hour

If you’re like most associations, you’ve collected a TON of data on your members and customers. But what’s the best way to use that data? In this idea-filled session, find out how to define the kind of data your organization is collecting and managing. Learn from real-world association examples of how you can use your data to improve marketing and communications and advance your organization’s mission. You’ll leave with new ideas on how to better manage your organization’s data and how to put that data to best use.

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Join the Association Tech Experts Series as Wes Trochlil of Effective Database Management presents on “Turning Data into Actionable Information.” Wes will share insights on assessments and exercises that can help identify and manage data and how to better leverage data to improve marketing and member engagement.

What you’ll learn about:

A simple self-assessment to determine how well your organization is currently managing data
A “data channels” exercise that will help you identify all of the data in your organization
Gain ideas from how two associations are using their data to improve marketing efforts and better measure member engagement

Webinar | Turning Data into Actionable Information

Meet the Presenters

Wes Trochlil
Owner,
Effective Database Management

Erin Lemons
Vice President, Marketing
Fonteva & Protech

Webinar | Turning Data into Actionable Information

Meet the Presenters

Wes Trochlil Owner, Effective Database Management

Erin Lemons Vice President, Marketing Fonteva & Protech

Wes Trochlil
Owner,
Effective Database Management

Erin Lemons
Vice President, Marketing
Fonteva & Protech