Webinar | Driving Success: The Entrepreneurial Edge of Small Associations

July 15, 2026

1:00PM | EST

Success for modern associations relies heavily on how quickly an organization can pivot to meet member needs. Whereas large organizations can be weighed down by bureaucratic layers, smaller associations can leverage their size as a distinct competitive advantage. Association industry experts Terry Monroe, CAE, and Kelsea Watson, CAE, will share actionable strategies for driving success through entrepreneurial thinking. This session will explore how small teams can adopt a "fail fast" mindset, restructure their budgets to serve as strategic decision filters, and utilize technology to significantly expand operational capacity and efficiency.

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Join the Association Tech Expert Series on Wednesday, July 15th at 1:00 PM ET as Terry and Kelsea present on “Driving Success: The Entrepreneurial Edge of Small Associations.”

What you’ll learn how to do:

Apply entrepreneurial thinking and organizational agility to respond more effectively to changing member needs.
Identify governance practices that empower staff innovation while maintaining appropriate board oversight.
Utilize strategic budgeting and program evaluation tools to align resources with mission and strategic priorities.
Assess opportunities to leverage technology to improve efficiency and expand organizational capacity.

This webinar is eligible for one (1) CAE credit.

Presenters

speaker

Terry Monroe, CAE
Founder and CEO,
LeanStrategies

speaker

Webinar | Driving Success: The Entrepreneurial Edge of Small Associations

Presenters

Terry Monroe, CAE Founder and CEO, LeanStrategies

Kelsea Watson, CAE Vice President of Marketing and Communication Strategy, National Society of Professional Engineers

Terry Monroe, CAE
Founder and CEO,
LeanStrategies

Kelsea Watson, CAE
Vice President of Marketing and Communication Strategy,
National Society of Professional Engineers