Access Recording

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Join the Association Tech Experts Series as Dave Will of PropFuel presents on “How to Grow Your Membership and Make Sure They Come Back Begging for More.” Dave will show examples of how a conversational engagement approach works, and he will explain how focusing on individuals enables associations to better meet the needs and expectations of members.

You’ll learn how to:

  • Grow as an organization and retain members by better understanding the needs of individuals.

  • Identify pivotal times when personal or empathetic member interaction is most beneficial.

  • Understand the concept of a conversational engagement approach as an alternative to traditional broadcasts.



Meet the Experts


Dave Will
Co-Founder and CEO


Erin Lemons
Senior Director of Marketing
Fonteva & Protech