Webinar | Fix the Stale and Missing Data in Your AMS
When it comes to knowing your members, personas and segments only get you so far. Why? Because when you’re engaging a group, you’re missing out on the unique aspects and needs of individuals! There are many opportunities to communicate and better understand individual members throughout the year, such as an in-person conversation or over email. But there’s one area with which most associations continuously struggle: keeping member profile data current.