Access Recording

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Join the Association Tech Experts Series as Dave Will of PropFuel presents on “Fix the Stale and Missing Data in Your AMS.” Dave will show examples of associations that are engaging members differently and getting them to act to keep their information current. Learn how to get members talking to you about who they are and what they need.

You’ll Learn How To:

  • Understand the differences between personalization, segmentation and individualization, and how each of these are accomplished with profile data.
  • Identify what pieces of member information you should be capturing and keeping up to date, and how they can dramatically affect your ability to engage members.
  • Explore the concept of conversational engagement as an alternative to traditional broadcasts.




Dave Will
Co-Founder & CEO,


Erin Lemons
Senior Director of Marketing,
Fonteva & Protech