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Watch the Association Tech Experts Series featuring Rhoni Rakos, Director of Digital Strategy for fusionSpan, as she presents “Creating Impactful Digital Experiences for Members.”

We will discuss:

  • Digital Experience and UX Design: What it is and what it is not

  • Member research: What it is, why it's important, and how to do it on a small scale

  • Speaking to your members: Content is king and your brand voice

  • Your digital ecosystem: Definition, pitfalls and best practices




Rhoni Rakos
Director of Digital Strategy,


Erin Lemons
Senior Director of Marketing,
Fonteva & Protech