Webinar | Capturing the Voice of your Future Member

May 20, 2026

1:00PM | EST

Associations often find themselves in a bubble, primarily hearing from current, active members, which limits their ability to understand and address the needs of the broader market they aim to serve. This webinar will provide association leaders with practical, analytical tools to capture the voice of non-members to drive growth. We’ll discuss the power of non-member insights to break out of the "member bubble" and overcome stagnant membership growth, limited engagement, and slow revenue growth. We’ll also delve into four key tools to capture this critical voice: qualitative and quantitative research methods, analytics, member personas, and customer journey mapping.

Reserve Your Seat

Business Email *

First Name *

Last Name *

Company *

Website *

Phone

Country *

State *

Please check this box to confirm your consent to receive marketing communications from Associations Platform.

Privacy - Terms

Comments

Register now for the Association Tech Expert Series on Wednesday, May 20th at 1:00 PM ET as Christine Saunders, President, Halmyre, presents on “Capturing the Voice of your Future Member.”

What you’ll learn about:

Understand the value of non-member insights and how they can help associations overcome barriers to growth.
Identify and effectively utilize analytical tools and techniques, such as data analysis and customer journey mapping, to understand non-member behavior and improve engagement strategies.
Develop actionable strategies based on non-member insights to align association goals with the needs of a broader audience and drive sustainable growth.

This webinar is eligible for one (1) CAE credit.

Presenter

speaker

Webinar | Capturing the Voice of your Future Member

Presenter

Christine Saunders President, Halmyre

Christine Saunders
President,
Halmyre