Webinar | From Transactional Sponsorships to Year-Round Partnerships: A Marketing Agency Approach

March 18, 2026

1:00PM | EST

Most association sponsorship programs still operate like a restaurant menu: fixed packages, a la carte options, and a “take it or leave it” prospectus. But corporate partners don’t buy that way – and their marketing teams expect something different.

In this one-hour webinar, you’ll learn how to shift from “selling sponsorships” to a marketing-agency-style approach: discovery conversations, value-based proposals, internal team alignment, and year-round partnership design. You’ll discover practical ways to increase sponsorship revenue while delivering stronger member value – without endorsements or compromising your mission.

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Register now for the Association Tech Expert Series on Wednesday, March 18th at 1:00 PM ET as Strategist, Consultant, and Author Bruce Rosenthal presents on “From Transactional Sponsorships to Year-Round Partnerships: A Marketing Agency Approach.”

What you’ll learn:

Find out how to replace the generic prospectus with a consultative discovery process that uncovers sponsor goals, constraints, and budget – so you can propose what they’ll actually buy.
Identify a simple framework for building value-based, customized partnership proposals that move beyond logo placements and one-off event transactions.
Discover ways to turn sponsorship into a “team sport” internally – breaking down silos so education, marketing, membership, and leadership all support sponsor success and member value.
Explore a blueprint for expanding beyond conference-only sponsorships into year-round partnership opportunities that improve ROI for sponsors and stabilize non-dues revenue.

This webinar is eligible for one (1) CAE credit.

Presenter

speaker

Webinar | From Transactional Sponsorships to Year-Round Partnerships: A Marketing Agency Approach

Presenter

Bruce Rosenthal Strategist, Consultant, and Author, Bruce Rosenthal Associates, LLC

Bruce Rosenthal
Strategist, Consultant, and Author, Bruce Rosenthal Associates, LLC