Webinar | Continuing the Association Competition Conversation

July 24, 2024

1:00PM | EST

Our recent webinar, “How the Competitive Landscape has Changed and What to do About It,” was so popular that we’ve decided to continue the conversation! There’s plenty more to say about the emergence of new competitors vying for limited time, attention, and financial resources.

Associations not only compete with one another, but competition from the for-profit sector has increased for virtually every association offering, from publications to trade shows to networking and educational programs. Associations’ ability (or lack thereof) to successfully compete with a growing list of products and service providers is an ongoing challenge. Focused, strategic decisions are required to not simply survive, but to thrive in this highly competitive environment.

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Join the Association Tech Experts Series on Wednesday, July 24th at 1:00 PM ET as our all-star panel discusses the mindsets and strategies required to maintain relevance in a rapidly changing environment.

What Association Competition Topics Will Be Discussed:

The necessity of identifying and leading from your strengths
Concentrating your resources
Changing business models and dues structures
Getting the product and service mix right—and sunsetting programs when necessary

This webinar is eligible for one (1) CAE credit. This is a stand-alone webinar, and registrants do not need to have attended the first session to benefit from this discussion. If you’d like to watch Part 1 on association competition, it can be viewed here.

Our Panel

speaker

Mary Byers, CAE, CSP
Author of Race for Relevance: 5 Radical Changes for Associations

speaker

Bruce Rosenthal
Corporate Partnership & Sponsorship Consultant,
Bruce Rosenthal Associates, LLC

speaker

Webinar | Continuing the Association Competition Conversation

Our Panel

Mary Byers, CAE, CSP Author of Race for Relevance: 5 Radical Changes for Associations

Bruce Rosenthal Corporate Partnership & Sponsorship Consultant, Bruce Rosenthal Associates, LLC

Leonard Toenjes, CAE President, Associated General Contractors (AGC) of Missouri

Mary Byers, CAE, CSP
Author of Race for Relevance: 5 Radical Changes for Associations

Bruce Rosenthal
Corporate Partnership & Sponsorship Consultant,
Bruce Rosenthal Associates, LLC

Leonard Toenjes, CAE
President,
Associated General Contractors (AGC) of Missouri